Leon Papkoff, SVP of Experience Apps, spoke to Isaac Sacolick at InfoWorld on why digital experience platforms (DXPs) need to be employee-centric. 

"A digital experience platform should delight the employees first, and that will translate to a superior customer experience," said Papkoff. "Most employees of large organizations are frustrated and hamstrung, having to jump around from system to system and from browser to mobile app just to get their job done. A digital experience platform can streamline those clicks and taps by integrating all system interfaces into a single, mobile-friendly app."

Read the full article, here.