When we think about workplace experience, often we go to tools, technology, leadership and other facets first that we want to fix or improve upon. Its not necessarily a given to reflect on your internal communications strategy. 

If it's the employee we are concerned about, then we need to think about outside of their job scope, the #1 way in which they receive and share information about the company - through communications. 

Revealing stats draw focus on the trends that employee engagement teams are focusing on in 2020 and the years to come to improve overall workplace satisfaction. 

When, why, and how we received information is nearly equally important as the message itself. Companies need to consider all of these elements as a part of their communication strategy to ensure the message is being received in the way it is intended.

Check out these company communication stats: 

• Lack of Transparency
  • 74% of employees feel they are missing out on company information and news
  • 72% of employees don't have a full understanding of the company's strategy
  • 85% of employees said they're most motivated when management offers regular updates on company news
• Opportunities for More Meaningful Experiences
  • Businesses who have highly engaged employees are able to bring in 21% more profit than those who do not
  • Disengaged employees could cost organizations over $450 billion dollars per year. This loss is experienced in wage dollars, retraining time, loss of profit, loss of sales, and much more!
• Address the Flow of Information 
  • 86% of employees and executives cite lack of collaboration or ineffective communication for workplace failures
  • More than 80% of Americans say employee communication is key to developing trust with their employers
  • 54% of employees say a strong sense of community (great coworkers, celebrating milestones, a common mission) kept them at a company longer than was in their best interest

Top trends to consider when assessing your workplace experience program are: 

• MORE INSIGHTS An aligned strategy from top-to-bottom and the bottom up, makes employees feel more engaged in the overall business objectives and goals. This can come in news, company updates, product wins, employee blogs, leadership talks, and more. Just be sure your content is relevant and insightful and is easily consumed.
• MEANINGFUL EXPERIENCES Employees want to be more than just a number. The way they interact with each other, their managers, their physical environments, their desk... it all factors into the overall workplace sentiment. Be sure the experiences you create have a flow that is omni-channel, consistent, and ups the ante of what an employee can gain from actually being 'on-site'.
• STREAMLINED FLOW OF INFORMATION Inconsistent strategies and multiple workflows cause barriers to productivity. The modern employee likes to use technology, expects quick and efficient interfaces with communication and collaboration tools, and want a consistency most of all.

Change your workplace experience. Learn more about boosting employee engagement starting with your internal communication strategy.